Designers can't expect brand loyalty

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Sarah Adams

Turns out we’re floozies when it comes to brands, which is great for the consumer but difficult for designers.

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Brand loyalty is the key. Credit: Tanjala Gica / Shutterstock.com

About the author

Sarah Adams is a media, film and television junkie. She is the former deputy editor of ArtsHub Australia and now works in digital communications - telling research stories across multiple platforms - in the higher education sector. Follow her @sezadams