Money Where Your Mouth Is

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Jo Spurling

One of the things I have found incredibly hard in working on my side project – Miss Blimey – whilst also working full-time on the amazing Desktop magazine, trying to have some kind of social life and playing Roller Derby (look it up – it's lots of fun) is following up on the 'actions' I have taken not only in promoting my 'brand' but also in the creation and marketing of products for my 'brand'.

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About the author

Jo Spurling is the Editor and sometime writer of things for Desktop magazine, Australia's most recognised, platform-independent graphic arts information source. Each month, Desktop reports on a range of topics, impacting graphic arts professionals including: digital and traditional print, paper and ink, web design, pre-press, publishing, animation, multimedia and production. Jo is also the online editor for the website, www.desktopmag.com.au and spends any spare time she may have working on her personal project - Miss Blimey, a female pirate whose adventures can be found on her website, www.missblimey.com.