Stylist Catherine Baba knows a thing or two about creating a personal brand
Making your mark as a designer or artist is not that different from selling jeans or designer earrings. In a crowded marketplace, the challenge to cut through the noise is something artists and fashion designers have in common.
Building an authentic brand is integral, and with its flair for style and creation, the fashion industry knows a thing or two. A recent industry forum held by the The Virgin Australia Melbourne Fashion Festival (VAMFF), explored how brands stay to true to their creative vision when faced with commercial pressure.
