Condom contest designed to arouse

The talents of creatives are wanted to make safe sex sexier through the design and marketing of a new type of condom.
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Latex condoms are out of date. Researchers aim to create a better feeling condom material made from tough hydrogels.

This year over 27 billion condoms will be sold, but still not enough are being used. A New South Wales study found that 86% of young people in relationships don’t use condoms every time they have sex, ​making them vulnerable to sexually transmitted diseases.

It’s not just frivolous youth who are reluctant to use protection. Condom usage in casual relationships is lower in older couples, due to a lack of education and a false assumption that protection is unnecessary after menopause​.

From Australia to Africa, research has found that the number one reason for the lack of usage is that condoms are viewed as reducing pleasure.

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Madeleine Dore
About the Author
Madeleine Dore is a freelance writer and founder of Extraordinary Routines, an interview project exploring the intersection between creativity and imperfection. She is the previous Deputy Editor at ArtsHub. Follow her on Twitter at @RoutineCurator